'The impact will be huge': Billie Eilish's live agent on the Glastonbury effect - Music Week
Excerpt:
Here, the US singer’s live agent, Mike Malak of Coda Agency, looks ahead to the impact of her performance at Worthy Farm…
Billie Eilish has already had huge UK success - how can she benefit from the Glastonbury appearance and TV coverage?
“The impact will be huge. Billie is the biggest artist in the world at the moment. Amazingly, however, there are still many people yet to discover her and it is a slot like this with TV coverage that will really put her on the map with new audiences. It will be one of those ‘I was there’ moments. Her live show is one of the best out there, and I am confident that the result of the performance will mean we see her streams jump up considerably across the board.”
Excerpt:
Here, the US singer’s live agent, Mike Malak of Coda Agency, looks ahead to the impact of her performance at Worthy Farm…
Billie Eilish has already had huge UK success - how can she benefit from the Glastonbury appearance and TV coverage?
“The impact will be huge. Billie is the biggest artist in the world at the moment. Amazingly, however, there are still many people yet to discover her and it is a slot like this with TV coverage that will really put her on the map with new audiences. It will be one of those ‘I was there’ moments. Her live show is one of the best out there, and I am confident that the result of the performance will mean we see her streams jump up considerably across the board.”
