How Billie Eilish Became an ASMR Icon - Pitchfork

How Billie Eilish Became an ASMR Icon - Pitchfork

Excerpt:

In the 38-minute clip, Gibi—who has 1.8 million subscribers and keeps her last name secret for privacy reasons—does not play an instrument or sing, at least not in any normal, hummable sense. Instead, she converts Eilish’s bedroom-pop bangers into the dominant language of the ASMR universe: close-miked whispers. Every sound and lyric is gently enunciated to maximize what is frequently referred to as “tingles”—the inexplicably pleasurable sensation some people experience as a result of aural or tactile triggers, like whispering or head massages. Throughout the mesmerizing, expertly produced performance, Gibi also stimulates the warm buzz of ASMR by rubbing her fingernails against a blanket, drawing in a sketchbook, and tapping quietly on a tiny mirror.

The video has amassed more than a million views.

 

Comments